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ex post facto

The availability of all kinds of new data will change the way most people do their jobs in the next ten years. The NYTime has a report on Big Data that points to the fundamental reason for this change: the capacity to measure many more things.

To grasp the potential impact of Big Data, look to the microscope, says Erik Brynjolfsson, an economist at Massachusetts Institute of Technology’s Sloan School of Management. The microscope, invented four centuries ago, allowed people to see and measure things as never before — at the cellular level. It was a revolution in measurement.

Data measurement, Professor Brynjolfsson explains, is the modern equivalent of the microscope. Google searches, Facebook posts and Twitter messages, for example, make it possible to measure behavior and sentiment in fine detail and as it happens.

In business, economics and other fields, Professor Brynjolfsson says, decisions will increasingly be based on…

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Gigaom

Kleiner Perkins Caufield & Byers may kick off a fund dedicated to cloud computing companies, according to a Bloomberg news report.

Depending on what numbers you believe, cloud is a big opportunity that nearly every VC, including Kleiner Perkins, is already attacking. Market Research Media expects the cloud computing category to grow at 30 percent CAGR and will hit $270 billion worldwide in 2020.

Bloomberg quoted Kleiner Perkins partner Matt Murphy saying the partners are “intrigued by the idea” of such a fund. Whether they actually follow through on the notion, the company has already backed a number of cloud startups. It most recently participated in a $20 million C Series round for AppDynamics , an application performance management company which Murphy said was well suited for cloud computing environments. The firm also staked big-time cloud-based game maker Zynga(s znga) and Groupon(s grpn.)

Given that most startups claim some sort…

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